Client: Trail Appliances
Project: Web Site, Digital Branding, E-commerce
Technologies Utilized: CFML, HTML, MySQL, CSS and JQuery
Family owned and operated since 1974, Alberta-based Trail Appliances is the leading independent appliance retailer in Western Canada with 15 stores in Alberta, Saskatchewan and British Columbia.
Trail retained Media Dog Productions to develop an online presence that reflects the company’s expertise in product knowledge, customer service and industry insight. The new Trail Appliances website includes several key components such as:
- In-depth, online product library featuring more than 2000 products from over 50 brands,
- Product comparison tool and product wish list
- Planning and Design Center
- Integrated search with suggested results
- Online Payment System
With the Content Management System, Conductor, Trail’s external product database is integrated with Conductor’s backend to import product information from Trail’s internal system to the website.
As Trail is located in cities across 3 provinces (Alberta, British Columbia and Saskatchewan), a unique brand experience was desired for each region. Conductor’s dynamic content platform makes multi-branding possible.
Additional accessibility to Trail’s website allows mobile users to easily navigate the website and quickly locate the information they are looking for.