WestJet – Picture Yourself Somewhere Else
Client: WestJet Project: WestJet Airlines digital branding and marketing promotion Task: Development and digital strategy for the Picture Yourself Somewhere Else microsite Usage: Web Site, Analytics, Promotion, Brand, Strategy In 2004, WestJet suddenly became an international airline. Previously focused Primarily on Canada, a number of U.S. destinations were added or announced – these included San…










