Client: Alberta Diamond Exchange

Project: Web Site, Digital Branding, E-commerce & Educational Portal

Technologies Utilized: CFML, HTML, MySQL, CSS and JQuery

Alberta Diamond Exchange is the bridge between harnessing your emotions, understanding your options and ultimately putting a smile on your face. The overall goal of the online and offline marketing is to make it’s customers feel like they’re being taken care of by a close friend. Offline, at ADX, you’ll walk in to a warm, cozy atmosphere where you truly feel at home, so creating that same overall feeling of warmth and trust was the goal with ADX digital.

Because their consultations are by appointment only, privacy is their highest priority. As such, we built the capability for customers to search online for all of their jewelry needs and browse through ADX’s inventory of thousands of diamonds – all from the comfort of their own home.

Knowledge is power, and as an educational portal, the ADX online home offers many educational videos and reams of content. If you want to educate yourself on how to purchase and correctly choose diamonds, this is where you can do it.

As a highly interactive digital solution, ADX is second to none when it comes to diamonds in the digital space.

Skills Used:

Senior Design
Digital Strategy
Project Management
Web: CSS, HTML, CFML, JavaScript, JQuery, MySQL
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